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Search Engine Optimization (SEO)

Times have changed and the ways we search for something has changed along with it. The advent of internet and smart devices has shrunk the efforts to be put in by us to search and find out something. Now people search for things using a search engine such as Google, Yahoo or Bing. While searching for something on the internet using a search engine have you ever wondered, how the results are ranked in a specific order ? Some websites appear on the top and others follow under them. So how are these made to appear in that order ? This is done by something called as Search engine optimisation (SEO).

What make your website at Top Position

Search engine optimisation is the process of making your website appear at the top of the results, when someone searches for a specific term. The search term is called as a keyword. The keywords are the most important thing to be noted while doing Search engine optimization. A SEO expert will be knowing about all the keywords and the techniques to place you or your business in the topmost positions of the search result! Just having a website is not enough. If people search for the keywords, it's necessary to ensure that your website turns up in the top positions.

How Seo Works

SEO works in two ways : On-page SEO and Off-page SEO On-page SEO is the optimisation of elemants inside a website, such as content, HTML, CSS, system and internal links. Keywords and all comes under this. These are the elemants that you have a control over and can work accordingly. Off-page SEO includes the elemants outside the website such as link building strategy and social media integration. Both need to be taken care of and a SEO expert can get you through this. There are many SEO experts in Kochi, but some are really better. Their work experience and the results they gain within a short period of time is to be truly noted. Rawdot has the best team of SEO experts in Kochi. You'll know the difference if you start working with us.